American Airlines x Mastercard

Pets

Everyone has travel promises, and American Airlines AAdvantage Mastercard is the card that helps you fulfill them. Nearly half of pet owners (49%) admit to not traveling abroad due to concerns about their pets, with 68% citing guilt about leaving their pets behind. Considering that about ⅔ of our audience are pet owners, mainly dogs, how can we help them feel better about leaving their furry friends behind?

TV Spot
Social Activation
Social Content
DOOH
Print

On average, dog pictures make up 20% of pictures on dog owners’ phones - more than trips (15%), themselves (11%) or food (6%). Dog owners post a picture or mention their dog on social media an average of six times per week.

We put that behavior and asked cardholders to share pictures of their pets along with their travel promise for the chance to win miles and a trusted pet sitter through our existing partnership with Rover. So while they fulfill a travel promise, their pet gets to live it up at home with pawdicures and gourmet food.

Social Activation

The response was overwhelming, with our social media platforms buzzing with adorable furry friends and thrilling travel promises from our cherished cardholders! ↴

American Airlines AAdvantage Mastercard Pets social submission

Social Content: Priceless Surprise

As part of the campaign, we surprised real cardholders with a trip to fulfill their travel promise.

DOOH + Print

American Airlines AAdvantage Mastercard OOH - Horse

American Airlines AAdvantage Mastercard DOOH

American Airlines AAdvantage Mastercard - Tree OOH

American Airlines AAdvantage Mastercard - Pedicab

American Airlines AAdvantage Mastercard Print ads

My Role: Creative Lead – from conception to completion.
Agency: McCann, New York
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TVC Director: The Malloys
TVC Editor: Lawrence Young

Photographer: Gus Butera
Parallax animator: Joe Fellows

Priceless Surprise Video
Director: David M Garcia
Editor: Luke Graziano