L’Oréal Matrix
American Blondes
Matrix redefines American Blondes, engaging Pros and haircolor enthusiasts with a series of knolling videos, positioning Matrix as the ultimate go-to resource for consumers interested in iconic blonde or considering a new shade of blonde.
Social Content:
Videos + Photos
Golden Pinup
Margaux Brooke x Daniel Rodan
Caramel Flavor
Erica Lavelanet x Lasha Keller
Platinum Edge
Serena Goh x Lasha Keller
Role: Creative Lead – Conception to completion
Agency: Publicis, New York
Photographer: Jacob Pritchard
A Time of Promise
Tampax: First Tampon Stories
American Airlines x Mastercard: Pets
MLB: #KeepMoving Challenge
Citi Smart Jar
#DareToHair
Mastercard Global Recruitment
2018 World Series
Google Creative Sandbox
American Blondes
Etsy Has It
Misc. Social Content