Mastercard
Innovate with a moral code
Mastercard needed to recruit young tech talent, but it’s not seen as a tech company.
Knowing Gen Z is more cause-oriented than any generation before, we set out to show grads how different it can be to work at Mastercard.
Recruitment Collateral:
Video + Print
My Role: Creative Lead – from conception to completion
Agency: McCann, New York
Edit: Craft, New York