Etsy Has It

Leaning into what our audience seeks on social media, we created a desire for 'aesthetic' content over distinct narratives. It’s about evoking a feeling—highlighting the sensory details of real Etsy makers' head-turning pieces to tell emotive and immersive product stories. We concepted and produced 160 paid social video posts, including holiday-focused content, across the US and UK markets to show that Etsy is the go-to source for home, style, and gifts.