L’Oréal Matrix
#DareToHair
It's time to free the look you love. Liberate your hair with ultimate protection and reparative perfection only with the professionals at Matrix Bond Ultim8. Do the style and defy the damage. #DareToHair
Social Campaign
Social Content
Launch Film
[Consumer-focused]
Matrix and our Influencers kick off the #DareToHair challenge on August 8. Show off your daring new hair look, share it on IG using the hashtag, and get a chance to win a year of Bond Ultim8 color and treatment makeovers.
The Transformation
[Stylist focused]
#DareToHair Contest
Matrix identified 30 top colorists worldwide with strong style and social media followings. They received Bond Ultim8 product kits and created stunning color posts (UGC) following specific visual guidelines.
#DareToHair UGC
We then populated IG with these submissions to continue the #DareToHair conversation and offer color formulas to educate our Professional following.
Role: Creative Lead – Ideation to completion, Film Director.
Agency: Publicis, New York
Lifestyle Photographer: Jacob Pritchard
Product Photographer: Takamasa Ota
A Time of Promise
Tampax: First Tampon Stories
American Airlines x Mastercard: Pets
MLB: #KeepMoving Challenge
Citi Smart Jar
#DareToHair
Mastercard Global Recruitment
2018 World Series
Google Creative Sandbox
American Blondes
Etsy Has It
Misc. Social Content